Jeanie Yu

The Cloister Museum

The rebranding of The Cloisters Museum, part of The Met, unites its identity with The Met’s iconic red while emphasizing its unique features. The “O” in “Cloisters” is reimagined as a squarish shape that stretches into a rectangle, symbolizing the museum’s quadrilateral garden gallery spaces and extended hallways. It acts as a window or framing device in posters, wayfinding, and web design. The redesign balances the Cloisters’ historic charm with a modern aesthetic, creating a connection to The Met. Its distinct narrative, blending historical architecture, art, and gallery spaces, invites audiences to engage deeply with its unique identity.