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Air Company exists to solve the problem of climate change by engineering scalable, modular technology that helps industries reduce greenhouse gas emissions. Their advanced AIRMADE™ System transforms CO2 into carbon-negative alcohols and fuels, creating endless resources from the most problematic greenhouse gas. From luxury fragrances to jet fuel, the potential for impact is limitless. Their mission is to decarbonize the planet by converting CO2 into sustainable chemicals and fuels, transforming industries and lowering carbon emissions enough to stop the climate crisis.
The visuals of this branding project came from the idea of "lives born from a circle", including the earth, eco-logical cycle, and carbon cycle. Logo represents air from the cycle that ensures sustainability. The chosen typefaces are Darker Grotesque for the logo and titles, and Aspekta for body text, highlighting the unique capital I and R in "AIR." The color palette consists of air-like hues—white, light blue, and gray. Images from the company adhere into a singular circle shape to echo the logo and the idea of "we have only one Earth".
